Introducing a Revolutionary Flight Service
Blade, a pioneering travel company renowned for its easy app-based booking of scheduled, crowdsourced, and private flights, approached us with an exciting mission—help launch a new flight service in downtown Los Angeles.
We swiftly presented three compelling concepts to highlight the unique experiences for business commuters, sports fans, and festival attendees. Over the course of a two-day shoot, I was tasked with building a small team to storyboard, produce and create stunning photo and video content to promote their new services across social media, commercial TV, and digital ads.
Role — Associate Creative Director, Producer, Photographer
The Process: A Detailed and Efficient Execution
In the pre-production phase, we meticulously planned the shooting of three commercials over two action-packed days. To optimize efficiency and budget, we strategized every detail, from location scouting to talent selection, set design, wardrobe, call time, and production schedules.
The Outcome: A Captivating Showcase of Blade's Services
Upon completion of the project, we delivered three 30-second commercial spots, featuring breathtaking aerial views and exhilarating experiences that showcase Blade's unparalleled service. We also provided Blade with 75+ high-resolution images that capture the surreal essence of helicopter flights. To enhance their marketing efforts, we delivered 20 digital ads for A/B testing, ensuring optimal engagement and conversion rates.
With the launch of the promotional campaign, Blade experienced a substantial 23% increase in website traffic. Our captivating creatives helped generate an additional $400,000+ in revenue and garnered an impressive 1.2 million impressions, reaching a broad and captivated audience.